1. It is Overwhelming
“In the simplest terms, like rhetoric, the purpose of digital rhetoric is to ‘persuade, inform, and move’ readers,” — David Blakesley, Writing: A Manual in the Digital Age
- Digital Trends 2020 by Erik Qualman
- Digital Rhetoric: Doing Things with Words Online by Lisa M. Russell
2. Cultivate Words that Really Work and Cut the Words that Really Don’t
- 21 Words that Work in the 21st Century (Prezi Presentation)
- Aristotle’s Ancient Guide to Blogging – Copyblogger
- How to Create Compelling Content that Ranks High in Search Engines
3. The Best Ways to Rise Above the Wall of Words – Use Phrasing that “Puts-Out”
“We live in exponential or rapidly changing times and as digital producers must learn to function in this multi-modal information tsunami.” — Lisa M. Russell
Start with the Headline
- Write Magnetic Headlines – Blog: Copyblogger
- 10 Sure-Fire Headline Formulas That Work
Write Captivating Content
- Use Words that Work Prezi: 21 Words that Work in the 21st Century
- Order Words for Emphasis – Video: Poytner News University
- The Five Most Persuasive Words in English Language
- How to Be a Copywriting Genius: The Brilliantly Sneaky Trick You Must Learn
- Write like Hemingway
3. Become a Trust Agent
- Be a Trust Agent – Free Chapter Download: Social Media In Context Chapter 10
- How to Make Your Writing Real -Copy Blogger
- Relationship Marketing Series #6, Connect With One Person – Sonia N. Simone
Other Resources:
- Digital Wisdom – Free Chapter Download: Social Media In Context: Introduction
- Use images to tell your story. See my graphic portfolio.
- Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust, Chris Brogan, Julien Smith
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